Use Media Exposure to Attract Superstars to Your Company


Each year, more than hundreds of thousands of college graduates enter the work force, but only a few are super stars. The super stars are torn between accepting a position at a large company or joining a mid-size or smaller organization. How do mid-size and smaller firms attract the super stars attention?

They build their value by harnessing the power of the media and use it to spread their message. Their leaders are regarded as experts, and are the media’s go-to commentators. They’re active on social media, engaged in conversations relevant to local events and happenings (even firms with multiple locations). These firms each have positive online reputations and an impressive online presence.

This presentation will cover three ways to connect with reporters and get your firm’s story heard, how to become a resource for the media, which social media platforms to be active on, and how to promote your firm’s publicity.

This presentation will teach you how to attract superstars to your organization.

Learning Objectives

In this presentation, you will learn how to build value through harnessing the power of the media, and strategically using social media. Additionally, you will learn how to attract free media exposure and how to promote your firm’s publicity.

More specifically, you will learn how to:

  1. Develop a story to make your firm or team newsworthy
  2. Connect with the right reporter to get your voice heard
  3. Pitch your story
  4. Proper pitch follow-up
  5. Promote your publicity

You will also learn:

  1. Which social media outlets your firm should be active on, and why
  2. How to use social media within industry regulations
  3. How often to post on each platform
  4. The best times to post
  5. How to improve your search engine rank using social media

As a bonus, you will learn how to use evaluate your online reputation and I will give you 5 tips to improve and maintain it.